7800元買一個“白色紙袋”,巴黎世家這是要上天

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Would YOU pay £900 for a carrier bag? Balenciaga releases designer tote that looks exactly like a basic paper bag but costs 174 times as much 中國日報網 2017-06-23 13:13 法國時尚品牌 巴黎世家 正品 和Balenciaga最近推出的

Would YOU pay £900 for a carrier bag? Balenciaga releases designer tote that looks exactly like a basic paper bag but costs 174 times as much

中國日報網
2017-06-23 13:13

法國時尚品牌巴黎世家 正品和Balenciaga最近推出的幾款包包可謂創意驚人、話題十足。此前,該品牌包包撞車宜傢藍色購物袋的熱議還未退去。近日,又推出一款“白色紙袋”,形狀為長方形,配有黑色提帶,上面印著balenciaga 帆布包和Balenciaga的名字,乍看之下和專賣店的紙袋一模一樣,但是售價卻是普通購物袋的上萬倍。

You might resent paying 5p for a carrier bag in your local supermarket but the biggest designers want you to fork out 174 times that price for one.
你可能會不願意花5便士在當地超市買一個購物袋,但頂級設計們卻要你為此支付17400倍的價錢。

Fashion houses such as Balenciaga are selling designer handbags – that look identical to the bags they package their goods in – for eye-watering prices.
巴黎世家等時尚品牌正在出售價格昂貴的名牌包包,而這些包包的樣子和包裝袋看起來一模一樣。

The Balenciaga Shopping Bag, a simple white calfskin bag with black handles emblazoned with the fashion house’s name, is retailing for an extortionate £870.
“巴黎世家購物袋”就是一個配有黑色拎帶的白色牛皮包,上面印著品牌的名字。這款天價購物袋售價高達870英鎊(約合人民幣7500元)。

And while that seems a laughable amount for the average shopper, it seems that it’s coveted among fashion fans – because it’s already sold out.
雖然對於普通消費者來說這款購物袋的價格簡直可笑,但是它似乎是潮人們夢寐以求的,因為它已被搶購一空啦。

It’s not the first time that the fashion giant has unveiled a designer version of a staple.
這已經不是這個知名時尚品牌第一次推出設計師主打產品。

The French luxury brand released a bag that’s suspiciously similar to IKEA’s iconic ‘Frakta’ tote, known for it’s bright blue colour, its durability, and its absolutely massive size.
這傢法國奢侈品牌曾推出一款酷似宜傢經典購物袋Frakta的包包。Frakta以其鮮艷的藍色、耐用性和超大容量而聞名。

Whereas the IKEA ‘Frakta’ bag is made from 100% polypropylene, a recyclable material, the Balenciaga tote is composed of ‘wrinkled, glazed leather.’
不過宜傢的Frakta購物袋是由可回收材料100%聚丙烯制成,而巴黎世家手袋是由“褶皺亮面的皮革”制成。

Another key comparison is the price point. The classic IKEA tote will set buyers back all of 40p, whereas Balenciaga’s ‘Arena Extra-Large Shopper Tote Bag’ is just a bit more expensive, at £1,693.
價格也是另一個明顯的對比。宜傢Frakta經典手提袋的售價僅為40便士(約合人民幣3.5元),而巴黎世家Arena超大購物手提袋就要貴一點瞭,其售價為1693英鎊(約合人民幣14700元)。

Rather than take offense to the replication of their design, IKEA appears to be praising the French brand for their design skills. In a statement to Today, an IKEA spokesperson said,
宜傢並沒有對設計被抄襲而感到惱火,反而似乎對巴黎世家的設計能力錶示贊賞。一位宜傢發言人在Today網刊登的聲明中錶示:

‘We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag … Nothing beats the versatility of a great big blue bag.’
“巴黎世家的手提袋看起來很像宜傢的標志性環保藍色購物袋,對此我們深感榮幸……沒有什麼比一個超大的藍色袋子更加實用。”

Earlier this year, they were mocked fort the £2,325 extra large lambskin printed tote that was branded ‘hilariously stupid’ by fashion fans because it looks exactly like a plastic blanket bag.
今年早些時候,巴黎世家因為一款超大羊皮印花手袋而被眾人嘲笑,這款手袋售價2325英鎊(約合20234人民幣)時尚追隨者們稱,這款看起來酷似毛毯塑料包裝袋的包包“蠢得可笑”。

People pointed out on Twitter that the luxe accessory resembles the same bag you probably threw away after dumping your blanket on your bed, which you probably paid less than £25 for.
有人在推特上稱,當你把毛毯丟上床後也許會扔掉一個袋子,這個袋子和這款奢華的包包看起來一模一樣,而它隻需要花費不到25英鎊。

英文來源:每日郵報
翻譯 編輯:董靜
審校:yaning

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